Finding an original idea can sometimes come in a random way. The task is to understand how unique this idea is. Most companies that achieve a certain success will accept their tactics in the best way. Jazz musicians don’t do that. They do not accept the routine as a success. Because they want to find the unknown. Music is a challenge. How can it be done differently? They’il answer. Firms that managed to take part in some sectors applied the same tactic. This is a challenge for them. It is important to be open to new ideas in the changing world. These managers ask themselves questions. If I was the leader of this company, what would I do for me? The answer may be to go. In this case, it is clear what to do. Find a solution without expelling the boss. Change the perspective. Just see and apply new potentials. This is possible.